Rita Hurst and Joe Pascual founded Superior Senior Care in 1985 in a one-room office with one telephone. These two Hot Springs entrepreneurs created a service providing caregiving assistance to seniors who wanted to stay in their homes either because they didn’t need full time care, or just weren’t comfortable leaving their homes to live in a residential care facility. Rita and Joe saw a developing market that needed to be served. They also looked into the future and clearly saw that nursing homes would not be able to handle the burden of an exploding senior population as baby boomers began to reach retirement age.
 
Over the last twenty-eight years, the market has grown dramatically, just as they had foreseen. Due in part to their efforts, Medicaid and Long Term Care Insurance providers now pay for in-home care provided by caregiver registries, which has also increased the number of people utilizing these services.
 
The company now has eighteen offices across the state of Arkansas. They serve 2000+ seniors with an administrative staff of 51, a nursing staff of 22 and more than 1300 caregivers referred for employment.